The Brand Confidence® Advantage
Build a Stand-Out Brand in 12 Weeks
Live & On-Demand
Lifetime Access
1:1 & Group
Expert Help
Online & In-Person
From Anywhere
Limited Space Available
There’s a big problem
Every market is saturated
The barrier of entry to running a business is lower than ever, which means:
- It’s harder to attract the right audience
- Competition is fierce
- Customer loyalty is eroding
- You have less pricing power
- It costs more to advertise
But there is unlimited opportunity for brands that stand out in any market or economy.
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The Brand Confidence® Philosophy
Every person, place and product has a brand. It’s your duty to take control of how yours is perceived.
Because if you don’t take control of your brand, other people will.
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Early-Stage Start-up
“We raised investment at a £1m valuation before we had our first customer. Because we knew our brand so well it was easy to get buy-in.“
Ben Alderton
Founder & CEO, Solo60
Consumer Packaged Goods
“The confidence we feel to launch this into our community feels so good. It’s so much more than a logo and packaging – it’s an experience. We love it.“
Amy Matthews
Co-Founder, The Lazy Environmentalists
PR Agency
“We went from just me to a team of 7 and servicing bigger, global clients. We needed a glow-up to grow up and now we have it.“
Andrea Bristol
CEO, Admire PR
More than just a logo
How great brands are built
Join business owners, founders and entrepreneurs just like you as we build your brand, deliver an experience and implement a strategy that grows your business, without relying on paid ads, paying for expensive agencies or fishing for quality freelancers.
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The Brand Confidence® Advantage
How it works
Week 1-3
Strategy
If you don’t have a vision or set intention for your brand, other people will do it for you.
Your brand’s strategy is what will start your transformation from being focussed on the logo to becoming a leader and building your business the right way.
Week 4-6
Messaging
People will buy inferior products and services from your competitors if they communicate more clearly than you do.
Brand messaging allows you to communicate who you are, your vision, mission and values in a consistent way that compels more people to buy from you.
Week 7-9
Behaviours
Trust and reputation take a lifetime to build and a second to destroy. Protect yours like your business depends on it – it does.
Understanding the ways you can demonstrate to your customer that you ‘walk the talk’ will help increase lifetime value and protect your brand’s reputation.
Week 10-12
Identity
Most people are visual communicators, but you find it hard to translate what’s in your head into a brand that works.
Now you know who you are, why you’re here, what to say and howa and why your customers buy from you, your visual language can be created with confidence.
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I get it –
You’ve tried everything. I did too.
Starting out as a self-taught, freelance graphic designer I felt like I would drown in the sea of other freelancers more qualified and more visible than me.
Before venturing into the world of branding I ran a financial services business for a decade. I experienced the same challenges as you are right now, but found a better way to solve them.
Brand Confidence® is more than just creating a mission statement or redesigning your logo. It is the act of working on your business and resetting the foundations that power everything else in your business from marketing to sales and operations.
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Professional Services
“I made 3x more in the quarter following the program than I did in the 9 months before. It’s been a game-changer!“
Karen Ferris
Director, Professionals in Partnership HR
Sports Equipment
“I’m Buzzing! Having such a clear brand identity is invaluable to us as a business, and provides a strong foundation to launch and develop our business from.“
Chris Baker
Founder, WaterMate®
Early-Stage Start-up
“Working with Danny on our brand has been incredible! He’s managed to tease out of our tangled brains all of the amazing stuff that makes us so special.“
Louise Doyle
CEO & Co-Founder, Needi.co.uk
The Brand Confidence® Advantage
Your investment
- Brand Strategy
- Brand Messaging
- Brand Behaviours
- Brand Identity
- 1:1 & Group Support
- Lifetime Access 24/7
- Expert Help
- Online & In-Person
- Marketing System
- Content Framework
- Template Library
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Marketing Agency
“We got structure, process and clarity out of working with Danny. I was absolutely blown away..We’re really clear on who we’re trying to help now.”
George Collins
Founder, Navigator
Frequently Asked Questions
How many spaces are there in the program?
Intake is limited to 5 businesses per month due to our current design capacity.
When does it start?
You can join the program at any time. The program is made up of on-demand video training, live online workshops and weekly support calls so you’ll never be too far from support when you need it.
Will I meet the other businesses in the program?
Yes. One of the hidden beauties of the Brand Confidence® Advantage is in the ‘groupthink’ sessions every week where you’ll get to meet other businesses experiencing similar challenges and sharing how they’ve overcome them.
What is the face-to-face element?
The program is primarily made up of on-demand video training, live online workshops and weekly support calls so you’ll never be too far from support when you need it. We will occasionally meet face-to-face for mastermind sessions and social activities to help you network and build your connections.
What design help will I get?
In short, whatever you need. During the program you will start to get a sense of what design help you will need, then later on in the identity phase you will be allocated a ‘studio day’ to execute any design help you need alongside an expert designer.
Will I get a logo?
If by the time you reach the identity phase of the program and you feel you need to update your visual identity – logo, typography, colours etc. – you can use your ‘studio day’ to execute this with an expert designer.
Can I pay in instalments?
Yes. If you’d like to discuss paying in installments please book a call.
What is the time commitment?
Based on the previous program alumni you can expect to commit around 3-5 hours per week on building your brand and growing your business.
Can my team also join the program with me?
Yes. There is a supplemental charge depending on how many team members join to cover the cost of any additional support they will need during the program.
Can I work with you privately?
Yes. If you have a budget of £15,000+ I work with one or two private clients a year to build their brand and grow their business on a done-for-you basis. Book a call if you’d like to enquire about a project.
Flip a coin…
Albert Einstein defined insanity as “doing the same thing over and over, expecting a different result.”
In a world thats constantly changing you have a choice:
Heads
———————
Keep the brand you have, continue losing out to competitors and never reach your true potential.
OR
Tails
———————
Build your brand from the foundations, attract the right people and grow your business with confidence.
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Join over 300 other businesses who have built their brand and grown their business with Brand Confidence®
