Barkdays
Brand Strategy, Brand Identity, Packaging
Restoring meaningful time with your extended family
Using the element of surprise, Barkdays give dog owners a convenient and fun way to have special moments as a family with their dog subscription box.
Challenge
Some people say that it takes a village to raise a child, but we believe that healthy and happy families are raised by pets and that they have the power to increase the physical and mental health of your loved ones significantly.
So who looks after the pets?
Science has proven that people who have animals join their family are less likely to suffer from depression and while people with pets often experience the greatest physical health benefits too, a pet doesn’t necessarily have to be a dog or a cat. Even watching fish in an aquarium can help reduce muscle tension and lower pulse rate.
But just like us, in order for them to live a happy and healthy life there are basic needs to be met beyond the basics of food, water and security. Pets need to feel achievement and esteem to give back to their family.
Process
Despite it being a new brand, Barkdays founder Hayley could see this being a high street product so there was no movement in getting it right for market from the get-go.
To get Brand Confidence and buy-in from purchasing managers you first need to have Brand Confidence in yourself and your product.
We worked on a clear vision, mission and values to make decisions by and discovered that the product needed to be more than a subscription box full of handy tips, convenience products and new snacks to try from hand picked suppliers.
Solution
Barkdays became more than a subscription box brand, responsibly sourcing regular good quality consumables (treats and poop bags) that are good for your dog and the planet as well as toys and grooming products.
You can even join their social community of dog owners where you can share advice, fun, and daily life with your furry family.
Every day should be a barkday.