Admire PR are a transparent and ethical communications agency who prioritise your visibility and voice to build a positive reputation with clients across the globe in business, equestrian and sport.

Andrea Bristol leads this global PR agency alongside her lean, high-performing team of researchers, writers and project managers.

They’ve spent years supporting small business owners with award entries and press coverage before being used to manage communications for companies in a crisis, who’s reputation was at risk.

Watching bad reputations ripple through the chain of businesses to suppliers, staff and their families Admire PR found themselves in a unique position to help protect and rebuild positive reputations for the benefit of everyone involved, attracting some big names in the UK and around the world.

With their success came a need for the Admire PR brand to mature, as their clients have. They needed a ‘glow up’ to grow up; An evolution of their identity and their message to align to their ambitious goals to protect businesses and their people from unfortunate attacks on their livelihood.

Making decisions in business is a balance of risk and reward whether financial, operational, legal, security or your reputation. Some parts of these are out of your control, but most of them can be managed with the right people or processes in place.

Bad business reputations are often caused by PR agencies who are paid handsomely for their inability to fix issues, use their initiative or be proactive about protecting your reputation in a crisis.

Admire PR are tenacious and thoughtful, so finding an identity that struck a balance of the two and allowed them to continue attracting clients in the sport sector, alongside their work with charities and businesses was a challenge spotted early in the process.